Target Audience
The target audience for Huckleberry Weather is low to middle income individuals who need to know the weather for their business or family's day. Young adults that want to do an outdoor activity, delivery drivers, school personnel, and young families are just a sample of our main consumers.
| Persona 1 | |
|---|---|
| Gender | Female |
| Age | 45 |
| Career | Stay at home mom of 3 children |
| Income | low-mid income level |
| Interests | Spending time with her children outside, gardening, and baking. |
| Weather Related Needs | This mother needs to know the weather each day so that she knows whether her children need a jacket or coat for school. Will they need gloves? Does she need to pick them up from school? Will they be okay to ride their bike to school today? Is the weather nice enough for a picnic? Will there be lightning during the baseball game tonight? |
| Persona 2 | |
|---|---|
| Gender | Male |
| Age | 55 |
| Career | Short-haul truck driver for local grocery store chain |
| Income | middle income |
| Interests | Getting his job done efficiently so that he can get home to his family, grilling, and napping outside by the fire pit. |
| Weather Related Needs | This truck driver needs to know how the weather will be each day as he travels to the various grocery store chains in the area that he services. Does he need to worry about snow? Will he be likely to encounter difficult visibility due to rain? Will he need to put chains on his tires? Does he need to head out early due to lowered speeds? Is there any construction going on in the canyon? |
| Persona 3 | |
|---|---|
| Gender | Male |
| Age | 22 |
| Career | College student |
| Income | part time, low income |
| Interests | Running marathons, hiking, spending time with friends. |
| Weather Related Needs | This young man is adventurous and loves to get outside. He loves to go for runs outside and get into the mountains as much as he can. Running is his passion, so he has all the needed gear to have a comfortable run. He needs to know what the conditions are so that he can choose appropriate gear. Does he need to wear a jacket? Is it going to be sunny outside where sunblock is necessary? Does he need to wear his warm or cold weather gear today? What is the air quality like today? Is there any mudslide danger in the canyon? |